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Steve Cortes: It’s time to short Apple

Contrarian trader Steve Cortes on Thursday said that he’s ready to jump back into Apple...

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Which way will Apple stock move after Tuesday’s earnings report?

We see a reasonable probability that Apple will miss consensus revenue...

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Bernstein trims Apple target price to $750 from $800

Bernstein Research analyst Toni Sacconaghi today…

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Apple’s iPad business alone would be 11th largest U.S. tech company

if the tablet were spun off into a standalone business, it would be the 11th largest U.S. tech company

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Bernstein’s Sacconaghi: Most important for Apple is a capital allocation plan

Apple’s projected U.S.-based cash flow this year of $12.4 billion...

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Apple may have already covered $42 billion of its overseas cash tax issue

Apple can access about half of its offshore cash and return it to shareholders...

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Why Apple’s share price rallied to reclaim a key threshold

Shares of Apple enjoyed solid gains today, rising more than $15...

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Sacconaghi: Apple won’t boost its dividend until after April 23

Sacconaghi has been debriefing those investors and now thinks he has a pretty good idea...

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Dividends: Apple increasingly open to taking on debt to increase cash...

So, where’s the dough?

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All eyes on Apple next Tuesday; gross margins may be key metric

Apple's (AAPL) shares have been getting slammed as Wall Street frets...

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What’s the deal with Apple’s new Arizona sapphire plant?

“What’s Apple up to with that sapphire factory it’s building in Mesa, AZ?” Philip Elmer-DeWitt wonders for Fortune. “That’s one of the questions Bernstein’s Toni Sacconaghi (who covers Apple) and...

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Apple seen boosting buyback plan by $30 billion

“Apple Inc. could boost its stock buyback plan when it reports results next week, as the tech giant’s shareholders ‘are looking for Apple to provide a framework and commitment for capital return,’...

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Bernstein: Apple stock unexciting near term; buy on pullbacks ahead of iPhone 6

“Bernstein Research’s Toni Sacconaghi opines that there is ‘more downside risk than upside’ to both Q2′s and Q3′s reports, especially the latter,” Tiernan Ray reports for Barron’s. “Sacconaghi, who...

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Is iPhone demand faltering? We’ll find out today

“All eyes will be on iPhone sales as Apple reports earnings later on Wednesday,” Ina Fried reports for Re/code. “The flagship mobile device accounts for more than half of Apple’s revenue, but analysts...

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Why Apple’s stock price could keep on climbing

“Apple may have more growth ahead of it than Wall Street fears, and that prospect could give the shares another nice lift,” Andrew Bary writes for Barron’s. “Sanford C. Bernstein analyst Toni...

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Bernstein hikes Apple price target to $700 on bigger iPhone, iWatch device

“Bernstein Research raised its price target for Apple Inc., citing potential gains from the soon-to-be-introduced iPhone 6, which is expected to feature a bigger screen, and the speculated...

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Bernstein: Apple iPhone 6 weekend sales may miss high expectations, but no...

“Bernstein Research’s Toni Sacconaghi today reiterates an Outperform rating on Apple stock, and a $108 price target, warning that Apple may miss high expectations for first-weekend sales of the iPhone...

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NYT claims Apple has tough job trying to sell Apple Watch to ‘an uninterested...

For Apple, the hard part — making a smartwatch — is nearly over...

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Analyst: DoubleLine’s Gundlach is right about Apple Inc.

A day after Gundlach said the tech giant...

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Analyst worries about Apple’s ability to top stellar success of iPhone 6/Plus

As Apple Inc. prepares to introduce its latest iPhones next week, the company’s biggest challenge is one of its making...

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Analyst: I think Apple’s best days are behind it

I think its best days are behind it...

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Top-rated analyst: Apple’s iPhone business is healthy

The top rated tech analyst said first-time smart phone users will drive iPhone sales...

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Bernstein: Apple buybacks matter more than CEO Cook’s media appearances

Bernstein’s Toni Sacconaghi this morning weighs in on Apple CEO Tim Cook’s appearance a week ago on Jim Cramer...

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Tim Cook’s talk is cheap: Apple is much different now than it was under Steve...

Actions speak louder than words...

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Bernstein: Apple could be first to $1 trillion market value, propelled by...

With consumers paying a monthly fee for their devices and services...

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Is Apple stock worth fighting the Fed?

The market is still anxiously awaiting word on a potential interest rate hike by the U.S. Federal Reserve...

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Bernstein: Apple’s ‘smartglasses’ opportunity ‘could be enormous’

Smartglasses could potentially generate tens of billions of dollars in annual hardware sales for Apple...

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Apple’s AR smartglasses – understanding the issues

By now, most Apple investors are well aware of the company’s interest in Augmented Reality...

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3 small announcements that hint at Apple’s big future

Apple’s annual Worldwide Developers Conference is generally the company’s blueprint...

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Apple’s latest iPhone X production woes blamed on Romeo and Juliet

Apple Inc. has hit another production snag on its new iPhone X...

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Bernstein analyst: Apple should stop selling iPhones

Most Apple Inc. analysts agree that 2018 will be all about the iPhone X for Apple...

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Apple’s buybacks accounted for 6% of AAPL volume last quarter

If Apple does indeed reach a market value of $1 trillion, the accomplishment may be all the more unique...

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Analyst: Apple’s App Store ads could be a $2 billion business by 2020

“Apple’s Search Ad business could generate over $500 million in revenue this year and quadruple that to $2 billion by 2020, Bernstein analyst Toni Sacconaghi claims,” Lauren Feiner reports for CNBC....

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A look at past declines in Apple’s stock indicates this rout has further to go

“In the past three downturns, says analyst Toni Sacconaghi, Apple’s share price bottomed only after sell-side EPS estimates had bottomed,” Philip Elmer-DeWitt reports for Apple 3.0. “From a note to...

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Apple analysts are bullish about rumored ‘Apple Prime’ media bundle

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Analyst: Apple needs new services to succeed because existing ones will slow...

“Bernstein analyst Toni Sacconaghi wrote Thursday that Apple Inc. needs to succeed with its new services offerings given that he predicts the company’s existing services business could start showing...

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Apple will wring out $18 billion by upselling built-in storage to iPhone,...

Paul Kunert for The Register: Apple is on course to make $18bn in sales in its current financial year by upselling customers to higher NAND configurations on iPhones, iPads and Macs. According to...

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Apple AirPods sales totaled $6 billion this year, could generate $15 billion...

AirPods Pro bring Active Noise Cancellation with superior sound to the AirPods family. Apple sold $6 billion worth of AirPods this year and should sell more than double that next year, according to...

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Why are so many skipping their free Apple TV+ trials?

Apple TV+ is available on the Apple TV app with a seven-day free trial for new subscribers on iPhone, iPad, Apple TV 4K, Apple TV HD, Apple TV (3rd generation), iPod touch and Mac. For a limited time,...

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Analyst who couldn’t find ‘missing’ iPhones claims Apple TV+ is ‘failing to...

Bernstein Research analyst Toni Sacconaghi — you know, the “analyst” who couldn’t find Apple’s “missing” iPhones on his first try — is back for more, claiming that Apple TV+ is “failing to resonate.”...

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Apple earnings: ‘The worst is yet to come’– analyst

Everybody expects Apple earnings for fiscal Q220 to be less than stellar. Applel reports after market close next Thursday, but the quarter after that — Apple’s Q3 which ends in June — could be even...

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Analyst: Apple should buy DuckDuckGo search engine

In a new note to clients, Bernstein analyst Toni Sacconaghi suggests that Apple should buy DuckDuckGo, the search engine which he values at around $1 billion, in order to gain lucrative ad money and...

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Bloomberg: New Apple services off to a slow start in first year

Bloomberg News’ Mark Gurman writes today that Apple’s new services – Apple TV+, Apple Arcade, Apple News+, and Apple Card — are “off to a slow start in first year.” Apple Card Mark Gurman for Bloomberg...

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Apple may be preparing a search engine to take on Google

Changes in Spotlight Search on iOS and iPadOS 14 beta, a significant update to its Applebot support page, and an increase in crawling from AppleBot signify that Apple may be launching a search engine...

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Apple’s App Tracking Transparency could provide multibillion-dollar lift to...

Apple could see a multibillion-dollar lift to its advertising business from its adoption of App Tracking Transparency which offers users control of tracking on Macs, iPhones, iPads, and Apple TVs,...

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Apple’s ability to boost profits with buybacks can continue for many years to...

“Apple’s ongoing buyback program provides a relatively clear path to high single digit EPS growth or better for the next five years, assuming its hardware revenues do not decline and its service...

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Apple could add $10 billion in annual revenue by selling more ads – analyst

Bernstein analyst Toni Sacconaghi estimates that Apple could add at least $10 billion in annual revenue by selling more ads. Eric J. Savitz for Barron’s: Bernstein analyst Toni Sacconaghi estimates...

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Analyst estimates Apple TV+ has up to 40 million paying subscribers

Bernstein analyst Toni Sacconaghi has estimated that Apple TV+ currently has between 20 million and 40 million paying subscribers, generating between $1 billion and $2 billion of revenue per year. Eric...

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Bernstein expects Apple to beat the Street consensus in June quarter

Despite ongoing macro and supply-chain headwinds, there’s a good chance Apple could report better-than-expected results for its fiscal third quarter ended in June, Bernstein analyst Toni Sacconaghi...

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Investors should pay attention to Apple’s expanding gross margins – analyst

Apple is about more than just revenue, says Bernstein analyst Toni Sacconaghi who points out to investor’s that the company’s margins are growing. Angela Palumbo for Barron’s: ‎ Bernstein analyst Toni...

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